SENIOR CAPSTONE
Market and Trend Research, Business Pitch, Logo Creation, Brand Guidelines
CONTEXT
This project was created for my senior capstone in 2021 to showcase the value and facets of my education. I decided to design a business pitch, brand identity, and implementation strategy for a hypothetical organization that’s mission is to present business professionals and aspiring entrepreneurs with opportunities for change, and empowering them to act.
GOALS
To educate my audience about social responsibility and issues that they can enact change on. Providing solutions to amplify entrepreneurs impact on their communities and helping them find their ‘why’. Empowering them to navigate new social venture ideas, enact change, and purse their ideas.
