Capabilities
Product Strategy
Digital Development Roadmaps
Product UX audits
Concept Mockups or Clickable Prototypes for testing
Rapid Prototype Validation
Product Positioning
USER RESEARCH
Ethnographic User Research (IDIs, focus groups, stim testing, etc.)
Quantitative Analysis
Journey Mapping
Service Blueprinting
DESIGN & Storytelling
UXUI Design for Digital Products
Logo Design
Deck Strategy (Investor, Sales, Partners)
Brand Messaging Framework
Vision Roadmaps
Brand Culture Manifestos
GTM STRATEGY
GTM Channel Strategy Testing and Analysis
Competitive Landscape Mapping
Persona and Value Prop Mapping
Work
Deloitte Digital, Current Employment » While at Deloitte Digital [legacy Doblin] I am partnering with large organizations and Fortune 500 companies to conceptualize and develop innovative services and products while applying a human-centered design lens.
Faba, Independent Endeavor » Founded on the idea of leveraging human-centered AI to help consumers get groceries into homes faster, and more streamlined than ever before by removing the mental load of grocery planning while promoting healthier eating habits and reducing food waste.
Olive & Twist, Freelance Client » Developed a new kind of restaurant in a new world (in the midst of covid) — Cleveland’s first full-service mobile restaurant. Supported client through early stages of brand development, pricing models, and go to market strategy.
Om Candle Company, Independent Endeavor » Om was an entrepreneurial venture grounded in providing a meditative experience with our naturally sourced, hand-poured candles.
About Bailey
I am a Chicago based Design + Product Strategist working hard to create insightful user experiences. Exploring new frontiers excites my soul and allows me to leverage my passions to directly feel the power of design driving change.
I graduated Summa Cum Laude from the University of Cincinnati’s College of Design (DAAP), receiving a B.S. in Communication Design with a minor in Entrepreneurship. I studied the foundations of design including hand sketching, typographic studies, compositional studies, photography, motion design and interaction design.
I was motivated by the curiosity of not only researching and creating bold new ideas, but also bringing them to life in the real world by learning at the Lindner College of Business.
I have always seen myself on an entrepreneurial path, starting in high school when I started a custom apparel business to afford my college education. Then onto college when pursuing Om Candle Company, and now creating Faba.
I have been working with Deloitte Digital (legacy Doblin) for four years, absorbing all I can from those around me. I have worked on a multitude of projects ranging from structuring innovation capabilities to creating digital product concepts to drive non-core growth.
View Bailey’s Resume
