DESIGN METHODOLOGY STUDIO
Sustainability App Concept
daily environmental impact
Our day to day actions have an impact on the environment around us. We want to empower families who are ready to make small changes in their lives to know the next step they can take to improve their environmental impact.
In collaboration with Zoe Schlosser and Grace Anaple, we conceptualized a platform that targets actions in our daily lives that have an impact on the environment around us. Our aim was to empower families to make changes in their purchasing decisions to improve their environmental impact.
orientation + landing page
The landing page will display a list of recently purchased items that suggest eco-friendly alternatives.
statistics
The statistics tab will display current impact points, badges earned, and year to date information.
list generator
The list tab allows users to create grocery lists divided by retailer.
social
The social tab allows for some friendly competition and goal setting.
personal account
3R provides a personal account to keep track of activity and impact points.
behind the process
Focus Areas
In an effort to narrow our scope in such a complex topic, we determined the top 4 areas that we would like our users to participate in and learn from.
survey validation
In a survey sample of 130+ individuals we confirmed that this app may be a viable addition to the app store and already has interest behind the concept.
stakeholders
MOST LIKELY TO TAKE ACTION
Young adults with kids
Top 10% of earners
Willing to make changes
Age: 28–50
setting goals
We identified our key objectives to be communicating, educating, and motivating users to become more environmentally conscious with their daily lifestyle purchases.
user journey map
Stepping into the shoes of our target consumer. We live in a world of constant toxic consumerism, constantly going about our day using things that harm the earth. As consumers we are beginning to become more aware of these impacts but have a long way to go.
The top of the map lays out a day in the life and all of the products that are being consumed throughout the day, then below that is a chart mapping out the environmental impacts of those activities.
The bottom displays what 3R aims to do, provide alternatives for these activities that would in return decrease their negative environmental impact from day to day.